As a strategy that “frees” the Atlantic people from the ‘daily payment’ and the high interest rates. This is how the ‘People’s Bank‘, a program of social transformation in the department.
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The initiative, led by the Government and Finsocial, seeks to promote financial education, savings and impact the lives of 4,500 Atlanteans, changing the financial reality of entrepreneurs, such as Yuris Sarabia.
For one, who lives from day to day, it is very difficult to be able to make plans for the future and even more so if you have to go to lenders
She is fish seller for 8 years and said he has great expectations with Banco de la Gente, because he will be able to make his dream come true of having the economic resources to be able to set up his own store and improve his income.
“For one, who lives from day to day, it is very difficult to be able to make plans for the future and even more so if you have to go to lenders who keep all your earnings. I believe that, with this Bank that came to help us, we have a new possibility that will ease our pockets,” said the 33-year-old woman.
Between 400 thousand and one million pesos
Sarabia and thousands of Atlantic entrepreneurs now dream of their economic freedom and to make their businesses prosper, through the access to collaborative credits between 400 thousand and one million pesos, provided by the program, as explained by Governor Elsa Noguera.
“In the campaign, when we toured the municipalities, we saw that there was great anguish over the ‘pagadiario’. No business in the world with credit at a rate of 20 percent per month can prosper, because the profits are taken by the financing,” said the president.
As she added, this motivated her to design a strategy to benefit entrepreneurs who have a business idea, but have not been able to develop it as it requires high financing, and also the anguish of debts that worries families.
The program allows them “to go from 20 percent monthly financing to less than 1 percent. In addition, they will be able to receive academic training in topics that will help them to do well with their businesses”, explained Noguera.
a savings account
It is the opportunity to socially, commercially and financially educate our entrepreneurs
Another component of the program is savings, because, as he indicated, a part of what they had to pay in interest to the daily payer will be deposited in a savings account and, after three months, when the credit ends, they will have that available resource.
Meanwhile, Finsocial pointed out that the participants will form ‘Circles of Prosperity‘, groups of between 15 and 20 people, neighbors and acquaintances who work or live nearby. For four weeks, the groups will be trained in entrepreneurship, leadership, teamwork and business development.
After acquiring the certificate of the first module of the program, they will be able to access the first reimbursable economic incentive. The groups will continue to have support for the next 12 weeks to continue with the return of the incentives and the training process of the entrepreneurs.
For the CEO of Finsocial, Santiago Botero, the Banco de la Gente is a project that seeks for entrepreneurs to receive resources through interest rates very economical to promote their ventures through a collaborative model.
“It is the opportunity to educate our entrepreneurs socially, commercially and financially. These people today are the engine of the economic reactivation of our country”, concluded Botero.
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How to access the collaborative incentive?
- Entering the website www.bancodelagente.co and filling in the required information. Those interested will be contacted by a counselor.
- In person, at the Banco de la Gente office, on the first floor of the Government of Atlántico.
Requirements to participate
- Be a Colombian citizen, be between 18 and 75 years of age and belong to strata 1,2 and 3.
- Present a photocopy of the identity card and public receipt of your place of residence.
- Have a formal or informal business running.
- Form a ‘Circle of Prosperity’ (groups of between 15 and 20 entrepreneurs).
BARRANQUILLA
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