The tourism sector continues to report positive indicators of reactivation in Barranquilla.
This capital is attractive for national and international visitors who see here as an integral destination to visit and enjoy all a city offer.
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At least this is reflected in the numbers registered in the first monthly bulletin 2022 and the offer and employment report of the District Tourist Information System.
From the Tourist Attention Point (PAT) of the Carnival Museumone of the most visited sites in the city.
Secretary of Economic Development, Ricardo Silver Sarabia, He expressed that the capital of the Atlantic continues to position itself as a destination for international visitors. “They increased from 12,320 to 17,142 (January 2019 vs. January 2022), which represents a growth of 39%,” she said.
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The Gran Malecón del Río, in Barranquilla, is visited daily by hundreds of tourists.
Vanexa Romero – THE TIME
In addition to the rise in this indicator, the city also registered a total of 109,305 national tourist arrivals.
The foregoing demonstrates a positive result after the opening of new international air connectivity routes from the Ernesto Cortissoz airport, from where it is recorded that the 5 main destinations of international origin are: United States (19%), Chile (12%), Mexico (8%), Peru (7%) and Panama (5%).
In January 2022 we recorded the highest Consumer Confidence Index and we are the only positive city in the country
“In January 2022 we recorded the highest Consumer Confidence Index and we are the only positive city in the country, which motivates us to continue with the roadmap that the Information System has marked to promote tourism, which begins by awakening the sense of belonging from home”, expressed Plata Sarabia.
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The promotion of international journalists
Precisely these days, the renowned journalist and public relations specialist of North American origin is in the city Jess Scott, who has shared in his social networks the emotion for his visit and his pleasure towards the typical dishes, the hotel offer and other emblematic places of the city.
Scott writes for major media outlets such as the Lonely Planet, Miami New Times, Condé Nast Traveler, BBC and National Geographic.
Hoteliers celebrate the good moment
The report for the first 31 days of the year also showed that hotel occupancy reached 55%, while the Average spending per stay is close to $800,000, maintaining the range of the last quarter of 2021.
“The results of the strategies implemented between the public and private sectors to accelerate the economic revival of the sector are evidenced in these very positive figures, but above all, constant”, as expressed by the head of the Tourism Office, Kathy López.
The capital of the Atlantic stands out for the variety of its hotel offer, especially for those travelers who arrive for business.
Photo:
The Information System also consolidated the supply and employment figures for the city’s tourism sector for the last quarter of 2021, including service providers such as accommodation and lodging establishments, restaurants, travel agencies and transport operators.
López explained that this measurement analyzes the establishments that have the legal documentation for the exercise of their tourist service activities, such as the National Registry of Tourism (RNT).
Taking into account the above, important data on the labor dynamics of the sector stand out, such as the fact that 62% of tourism employees correspond to accommodation services, 20% to gastronomic establishments, and 16% to travel agencies.
Restaurants with RNT are the second provider of tourist services that places more employees within the labor market of the sector, with 20% of them.
Employment figures left by tourism
The labor market of tourism sector evidences a more balanced dynamic than other sectors of the economy with respect to the opportunities it offers to population groups such as women and young people:
51% of all employees in the city’s tourism sector are women, representing the majority of employed people.
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52% of tourism management positions are held by women, which includes private companies, government entities and unions.
63% of the people who work in tourism in Barranquilla have technical, technological or professional academic training related to tourism.
The tourism program University to the neighborhood It is one of the most enrolled students, with more than 300 students.
LEONARDO HERRERA DELGANS
Correspondent of EL TIEMPO Barranquilla
On Twitter: @leoher69
Write me at leoher@eltiempo.com
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