Along the same lines, making Medellín the Valley of software, thanks to the technologies of the fourth revolution, yesterday the first Smart Tourism Center of Colombia.
The place, located in Parques del Río and which had a cost of 600 million pesos contributed by the Mayor’s Office and the Bureau, offers an experience of sensory technology, sustainability and accessibility for tourists and citizens, which will allow them to plan tourist activities at from large format videos, augmented reality tools, state-of-the-art holograms, mapin and touch screens with which they can experience a differentiating test for consultation and purchase of tours.
To enjoy what the new Intelligent Tourism Center offers, the interested party you must download the new Medellin Travel Appavailable in IOS and Android app stores.
“What we want is for tourists and locals to have a memorable experience and for this strategy to help more investment and visitors arrive, supported by other strategies we have and with which we hope to be able to meet the goal of more than one million people only through the José María Córdova airport to the city, since only 950,000 arrived in 2019. The idea is to exceed the pre-pandemic figures”, assured Alejandro Arias, Secretary of Economic Development of Medellín.
In terms of figures, related to tourism and the new strategy, the Mayor’s Office hopes to achieve an average hotel occupancy of 67 percent for the city by 2022.
For this, it provides that foreign tourists spend an average of 400 dollars a day and the $200 nationals that will allow jobs to be recovered, of the more than 17,000 that were lost during the pandemic, in bars, restaurants, nightclubs and the entertainment sector in general.
With the Intelligent Tourism Center, it is intended to inform and motivate to visit Medellín and Antioquia, in addition, the space is sustainable since it has 19 solar panels for the use of energy and photovoltaic charge cumodules.
Likewise, the space is designed to serve people with reduced mobility, short stature and the blind.
Why in Plaza Mayor?
A large part of the people who visit Medellin look for event tourism.
It is for this reason that Plaza Mayor was chosen for the presentation of the Intelligent Tourism Center. The creation of this Center is part of the commitment to consolidate Medellín as the first Smart Tourist Destination (DTI) in the country.
Second in America, after Tequila, in Mexico, and seventh in the world, since Benidorm, Gijón, Málaga, Tenerife Island and Santander in Europe already have certification.
ESNEYDER GUTIERREZ
FOR THE TIME
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