Valle INN bets on entrepreneurs and reactivation - Cali - Colombia

Husbands Neyireth Almanya and Jair Efrén Ortega, residents of Cali, lost their jobs during the covid-19 pandemic. To generate new income for their family, they created a clothing company. However, the clothing that this couple makes stands out because they are colorful and have creative images printed on them.

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These entrepreneurs have done well and already generate four jobs. But they needed a boost and they signed up for the Valle INN fund, a strategy of the Government of Valle del Cauca to support the economic reactivation of the department.

Well Neyireth and her husband were some of the 350 beneficiary entrepreneurs from four communes of Cali and they received, completely free, a printer and a computer that will allow them to make and print the designs in a single day. This process took two days.

“This tabloid printer that they give me today will allow me to have much more performance and get more production because the normal printer generated much more work for me. As an entrepreneur, I invite you to believe in Valle INN, to believe in the Government’s projects and to reactivate economically”, said the entrepreneur.

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Valle INN is one of the successful programs of the departmental administration. For this reason, the Ministry of Finance highlighted it as a model of economic recovery. The fund will benefit 2,109 productive units with an investment of $18,732 million in 18 communes.

More than $40,000 million has been invested by the departmental administration in the economic reactivation of entrepreneurs and micro-entrepreneurs from Valle del Cauca during 2021 through the Valle INN fund. 15 calls were made and 7,023 companies benefited.

Governor Clara Luz Roldán pointed out: “Through our Valle INN initiative we are creating employment from the base, supporting small and medium entrepreneurs. We Valle del Cauca are reactivating together and we will not stop”.

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Valle INN has supported young people, Afro and indigenous, to pet businesses and barbers. It also supports businesses affected by unemployment.

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Learn how Cali bets on exports and international tourism - Cali - Colombia

In a year with a pandemic and unemployment, Cali and Valle del Cauca did not stop looking for lights on the horizon. So the number of exporting companies from here it grew 5.7 percent annually, going from 1,061 companies in January-November 2020 to 1,122 companies in that period of 2021.

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In that same perspective, investments and tourism appear as props to recover that rhythm of the economy. In less than one month comes a challenge for those who think of new markets.

is the Business Roundtable 2022, in its 90th edition and organized by ProColombia with the Cali Chamber of Commerce. For the first time, it is an appointment in two cities in parallel: Cali and Medellín.

Both capitals will contribute their potential before some 1,000 buyers from 50 countries, so that they feel attracted by the products, goods and services offered by 2,000 entrepreneurs interested in internationalization, says Isabella Mariño, leader of ProColombia in the western region of the country.

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The Macro-round in the capital of the Valley will be held on March 31st and the first of April, after the one in Medellín, which will be on March 28 and 29.

In Cali it will be done in the Pacific Valley Event Center and the city hopes to respond as it did in international events such as the I Junior Pan American Games 2021.

The director of Competitiveness of the Cali Chamber of Commerce, Carlos Andrés Pérez, details that the Valley’s exports saved the year by reaching 1,835 million dollars, an increase of 1.2 percent compared to 2020. The figure could be higher , but the pandemic and unemployment had an impact, between last April and June, which left some 200 million dollars in losses.

“It will be the opportunity to celebrate 30 years of ProColombia”

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Within the resilience of the people of Cali, the capital stands up so that small and medium-sized companies can bet on the international Business.

According to ProColombia, Cali presents the conditions to receive visitors, seeking to strengthen the reactivation of the city.

Increase in sales is expected. In four years, the amounts were greater than 80 million dollars, in addition to more than 1,040 million dollars in expectations.

It must be taken into account that the inscriptions for the Macro-Round, a call that is free, They close this February 11.

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Export to Ecuador and Peru

Last year exported 171 new products. As destinations, Ecuador (31.4%), the United States (13.1%) and Spain (12.2%) registered the largest shares.

In exported tariff headings, the USA (17.2%), Mexico (15.7%), Peru (11.3%), Chile (9.0%) and Ecuador (5.1%) are registered.

CALI

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