With the realization of the Kitesurf World Cup, which starts at 11:30 am this Wednesday on the beaches of Salinas del Mar, in Juan de Acosta (Atlantic)promotes tourist services and is expected to move economic revenues of nearly one billion pesos.
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The event brings together hundreds of visitors, including athletes, tourists and press from more than 15 countries from the world, who have already begun to arrive and will be in this area of the department of Atlántico until next Sunday, when the competitions conclude.
In accordance with the governor of the Atlantic, Elsa Noguerabeing considered a “travel sport”, the kitesurfing It has a direct impact on the tourism value chain.
“We have the necessary conditions to hold major sporting events of this type. We have hotels, restaurants and a strict health device that has been deployed to attend to this unprecedented event in the region and the department,” said the president.
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The economic impact that the event will have corresponds to the income generated by the establishments in the area, thanks to the influx of travelers and visitors, which will result in the strengthening of the economy of the Atlantic coastal area, which not only has beautiful beaches but with a whole cultural and gastronomic wealth.
We have hotels, restaurants and a strict health device that has been deployed to attend to this unprecedented event in the region and the department.
“With this sports tourism event we estimate revenues of one billion pesos, in addition to the generation of employment that is already taking place for the inhabitants. Today we can say that, in the hotels allied with the event, 104 new direct jobs have already been generated and we are just going to start the World Cup,” he said. the Secretary of Economic Development, Miguel Vergara.
He also indicated that there is already significant growth in hotel occupancy in the area, prior to the start of the event, which is reflected in an average occupancy of 60 percent, which is 25 percent more compared to the same period in 2021. And it is expected to increase on the days of official competitions, which go from March 2 to 6, to reach 100 percent occupancy.
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Similarly, it should be noted that 83 percent of the guests in the hotels in the area are foreigners, which will surely have a multiplier effect and will attract more international travelers who love extreme sports that can be practiced on these paradisiacal beaches.
The Governor also pointed out that with the completion of the second version of the Santa Veronica Seafood Festivalwhich will take place on March 5 and 6, and the activation of the parador Flipped Hat As a point of tourist information, gastronomy, handicrafts and music, it is expected to contribute to the increase in income in the area.
BARRANQUILLA
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